Director, PR (LA or NYC Based)

Location: West Hollywood, CA or New York City, NY; hybrid role requiring three days per week in the corporate office.

Salary: $135,000–$165,000 base annually, plus eligibility for a discretionary bonus plan.

Company

hirify.global is a vegan and cruelty-free luxury beauty brand creating high-performance cosmetics and innovative formulas, available globally across 32 markets and more than 4,600 retail locations.

What you will do

• Develop PR strategies for brand priorities, product franchises, innovations, and purpose-led campaigns.
• Own the global PR calendar and messaging framework across product, brand, corporate, and thought leadership communications.
• Build media relations across fashion, beauty, lifestyle, and business publications, including artist-led and cultural moments.
• Oversee the US media agency and manage media, VIP, and makeup artist seeding programs.
• Lead 360 PR planning for global launches, events, and campaigns, including press releases, mailers, toolkits, asset packs, and event guidelines.
• Partner with Brand, Retail, Social, Creative, regional teams, and leadership while managing budgets, timelines, KPIs, and campaign reporting.

Requirements

• Minimum 8 years of public relations or brand communications experience, ideally in beauty, luxury, fashion, or lifestyle.
• Success developing dynamic, results-driven communication strategies and strong press communications.
• Excellent writing, presentation, communication, and organizational skills with exceptional attention to detail.
• Deep familiarity with the global beauty landscape, emerging tastemakers, and artist-led storytelling.
• Experience presenting to leadership and collaborating with cross-functional partners.
• Ability to work from the corporate office three days per week in West Hollywood or New York City.

Nice to have

• Passion for beauty, artistry, innovation, and design.
• Experience in luxury cosmetics, fashion, or lifestyle communications.

Culture & Benefits

• Vegan and cruelty-free brand focused on innovation, high-performance beauty, and animal welfare.
• Medical, dental, vision, life, accident, critical illness, and disability insurance.
• Retirement savings plan with company match and paid family leave.
• Paid holidays, discretionary vacation time, and education-related programs.
• Relocation assistance is offered.