22 часа назад
Director of System Marketing and Advertising (Healthcare)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Director of System Marketing and Advertising (Healthcare): Leading enterprise-wide integrated marketing, advertising, and communications strategies for clinical programs, service lines, physician-facing initiatives, events, and retail services with an accent on customer insights, data analysis, business intelligence, and brand growth. Focus on supervising a multidisciplinary team, coordinating multi-channel campaigns, managing vendor relationships, and aligning marketing execution with healthcare access, capacity, and organizational priorities.
Location: Manchester, New Hampshire, United States; onsite up to 4 days per week with 1 flexible work-from-home day.
Company
is a healthcare organization offering integrated care through Elliot Health System and related clinical programs and services.
What you will do
- Lead enterprise-wide integrated marketing, advertising, and communications strategy across clinical programs, Centers of Excellence, service lines, physician-facing marketing, events, and retail services.
- Develop data-informed, audience-specific multi-channel strategies using customer insights, data analysis, and business intelligence to support growth objectives.
- Partner with executives, physicians, clinical leaders, operational leaders, and cross-functional stakeholders to align initiatives with organizational priorities.
- Directly supervise integrated marketing, advertising, and communications strategists while fostering a collaborative, data-driven culture.
- Oversee marketing-supported vendors, including request-for-proposal processes, contract negotiation, and vendor management.
- Plan and coordinate digital and web content, direct marketing materials, blog articles, newsletters, publications, special events, and related collateral.
Requirements
- Bachelor’s degree in Marketing, Communications, English, Journalism, or Business is required.
- At least 10 years of progressive leadership experience in integrated marketing and communications or a business capacity.
- Experience in a healthcare organization is required.
- Experience leading teams, strategic marketing initiatives, advertising, communications, and stakeholder relationships.
- Onsite presence in Manchester, New Hampshire, is required up to four days per week; one day per week is flexible to work from home.
Nice to have
- Master’s degree in a relevant field.
Culture & Benefits
- Health, dental, prescription, and vision coverage for full-time and part-time employees.
- Short-term disability, long-term disability, and life insurance coverage.
- Continuing education reimbursement and tuition discount programs for employees and eligible family members.
- 403(b) retirement savings plan.
- Discount programs for auto, home, pet, legal, and other services.
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