Trade Marketing Manager (m/w/d) (fixed-term)

Location: Weinheim, Germany

Company

hirify.global is part of the Freudenberg Group and operates in the medical technology and manufacturing sector.

What you will do

• Develop and execute data-driven trade marketing strategies across online and offline channels.
• Translate customer KPIs and analytics into assortment, pricing, promotion, and merchandising recommendations.
• Lead shopper marketing programs across e-commerce, loyalty programs, apps, email marketing, and in-store activations.
• Analyze market, customer, product, sales, and trade investment performance to identify growth opportunities and improve ROI.
• Drive category management, shelf management, and planogram initiatives to improve product visibility and shelf productivity.
• Develop customer selling stories and lead line review processes in collaboration with cross-functional stakeholders.

Requirements

• Bachelor’s degree in Business Administration, Marketing, Sales, or a related field.
• At least 3 years of experience in Trade Marketing, Shopper Marketing, Category Management, or Sales.
• Business fluency in German and English.
• Strong analytical and data-driven mindset, including experience with shopper insights, syndicated data sources such as Nielsen or IRI, and advanced Excel.
• Understanding of retail customers, shopper behavior, and commercial processes.
• Strong project management, communication, presentation, negotiation, collaboration, and stakeholder-influence skills.

Culture & Benefits

• Full-time, fixed-term employment.
• Work within a collaborative, cross-functional, multifunctional, and matrix organization.
• Equal opportunity employer committed to diversity and inclusion.