Director OR Vice President, Earned Media

Location: New York, Los Angeles, or Miami, United States. Hybrid work is required; New York-area employees are expected to work in person two days per week, with additional in-person client meetings, events, and team meetings for employees outside the New York hub.

Salary: Director: $101,000–$135,000 per year; VP: $136,000–$165,000 per year.

Company

An award-winning, mid-sized communications agency developing culturally resonant campaigns, earned media programs, digital innovation, and creative work for consumer brands.

What you will do

• Lead earned media relations for lifestyle, spirits, beer, and CPG client accounts.
• Develop thoughtful media strategies and creative approaches for planned and opportunistic coverage.
• Provide senior media counsel to brand and PR leads and C-suite stakeholders.
• Build and maintain relationships with culture, entertainment, lifestyle, and national press.
• Coordinate press, photographers, talent, and assets for major events, activations, and client moments.
• Manage junior team members and lead small media and pitching teams during activations.

Requirements

• 6–8 years of earned media relations experience for the Director level or 8+ years for the VP level.
• Experience serving as the senior media lead on accounts and advising senior stakeholders.
• Strong experience creating innovative media relations strategies and improving brand mediability.
• Established relationships with culture, entertainment, men's and women's lifestyle, and national media.
• Experience with media training for marketing teams, brand teams, and celebrity spokespeople.
• Willingness to travel approximately once a month and attend events or meetings outside regular office hours.

Culture & Benefits

• People-first environment focused on courage, ideas, respect, humanity, creativity, and innovation.
• Professional growth and development programs.
• Comprehensive health care and wellness plans for employees and families.
• 401(k) savings plan and flexible spending accounts.
• Paid holidays, unlimited paid time off, and Summer Fridays.
• Family leave, well-being programs, and commuter benefits.