Manager, Merchandising - HOKA

Location: Shanghai, China

Company

hirify.global is the employer for the HOKA brand merchandising function.

What you will do

• Build short- and long-term merchandising strategies for HOKA China’s performance category.
• Develop the China performance footwear range, omnichannel assortment, and seasonal go-to-market stories.
• Conduct market research across media, company stores, competitor stores, and pinnacle stores to identify market trends and consumer needs.
• Represent China’s local product, flow, color, and pricing needs in global go-to-market meetings and align with the global brand team.
• Present seasonal strategies, assortments, and buy packages to sales, marketing, visual merchandising, training teams, and retail partners.
• Support trade shows, product communication, lifecycle management, in-season analysis, buying, and seasonal sales reviews.

Requirements

• Experience in performance-category merchandising and omnichannel assortment development.
• Ability to analyze consumer needs, market trends, competitor activity, product lifecycle, and pricing.
• Ability to collaborate with global brand, buying, demand planning, marketing, visual merchandising, e-commerce, retail, sales, and training teams.
• Ability to present seasonal strategies, product assortments, and go-to-market plans to internal and retail audiences.
• Work location: Shanghai, China.

Culture & Benefits

• Cross-functional collaboration across merchandising, marketing, visual merchandising, sales, e-commerce, retail, training, and operations.
• Regular interaction with global brand teams and retail partners.
• Involvement in trade shows, product training, seasonal go-to-market activities, and omnichannel planning.