Digital Marketing Specialist (Retail)

Location: Seoul, South Korea; based in Korea. This position is offered on a local contract, and candidates must have the legal right to work in Korea.

Company

A multi-brand fashion organization comprising H&M, COS, Weekday, & Other Stories, ARKET, and additional portfolio brands.

What you will do

• Lead weekly paid media content planning based on commercial priorities, campaign objectives, seasonal plans, and customer insights.
• Develop localized advertising copy, messaging, creative briefs, digital assets, and landing page experiences.
• Plan and execute content for e-commerce, Kakao Feed, SEO, campaign assets, product launches, and brand activations.
• Analyze campaign, landing page, customer search, and organic traffic performance to identify optimization opportunities.
• Support traffic acquisition, affiliate marketing, promotional campaigns, reporting, and channel performance management.
• Coordinate campaign execution with merchandising, e-commerce, regional teams, media agencies, and other stakeholders.

Requirements

• 3+ years of experience in digital marketing or e-commerce.
• Strong understanding of digital media performance metrics, including CPM, CTR, CPC, CPA, and ROAS.
• Experience in content planning, copywriting, creative briefing, and translating performance insights into strategies.
• Experience with affiliate marketing or traffic acquisition channels.
• Experience using Google Analytics, preferably GA4, Meta Ads Manager, or other digital marketing platforms.
• Business English proficiency and the legal right to work in Korea.

Nice to have

• Interest in fashion, retail, and customer experience.

Culture & Benefits

• Inclusive, diverse, and equitable workplace.
• Extensive development opportunities around the globe.
• 25% staff discount across H&M Group brands in stores and online.
• Participation in the H&M Incentive Program.