Web Experience Manager (Shopify/eCommerce)

Location: Coldwater, Michigan, United States

Company

hirify.global designs, engineers, manufactures, and markets performance products and systems for bicycles, powered vehicles, trucks, motorcycles, and other specialty applications.

What you will do

• Execute web updates across six brand sites, including landing pages, product detail pages, category pages, redirects, and post-launch iterations.
• Produce campaign creative and build landing pages, email templates, ad variants, and on-site content using Figma, Adobe Suite, and AI design tools.
• Execute email and lifecycle programs, including segmentation, automation flows, dealer and consumer calendars, and deliverability hygiene.
• Set up promotions and sales in the backend while partnering with technical support and product data teams.
• Coordinate major campaign and brand launches, maintain launch trackers, and manage the portfolio content calendar.
• Manage marketing intake, briefs, project timelines, and creative routing between brand managers and production resources.

Requirements

• 5–7 years of experience in web design, digital marketing, or eCommerce.
• Bachelor’s degree in Web Design, Graphic Design, UX Design, or a related field; equivalent professional experience is considered.
• Experience with Shopify or a similar CMS and eCommerce platform editing.
• Proficiency with Figma, Adobe Suite, AI design tools, HTML, CSS, and basic JavaScript.
• Experience with Klaviyo, email HTML, responsive design, GA4, Hotjar, Microsoft Clarity, project management tools, A/B testing, and conversion optimization.
• Knowledge of 3D and interactive web tools, including Spline, Three.js, configurators, or scroll-driven motion, plus web image and video optimization.

Nice to have

• Multi-brand or direct-to-consumer experience.

Culture & Benefits

• Full-time employment in a team-oriented work environment.
• Competitive compensation and employee discounts.
• Medical, dental, vision, health spending, and dependent care savings accounts.
• Disability and life insurance programs.
• 401(k) plan with employer matching and professional development opportunities.