Market Research Manager (Healthcare SaaS)

Location: Hybrid in Mississauga, Ontario; candidates must reside within commutable distance of the office. Regular weekly, bi-weekly, or monthly office attendance is required.

Salary: CAD 86,000–96,000 per year, plus bonus and benefits.

Company

hirify.global is a privately held healthcare technology company providing a cloud platform for long-term and post-acute care providers, with more than 30,000 provider organizations and over 400 integrated partners.

What you will do

• Design, implement, and manage qualitative and quantitative market research studies, including surveys, focus groups, interviews, and concept testing.
• Collect, organize, and analyze customer, market, competitive, and industry data using Excel, SPSS, Power BI, and AI-based solutions.
• Develop research methodologies and best practices while maintaining data accuracy, integrity, and confidentiality.
• Create reports, dashboards, and presentations that translate complex findings into actionable recommendations.
• Present insights to senior leadership and collaborate with product, engineering, sales, marketing, and customer success teams.
• Coordinate external research partners and manage timelines, documentation, scheduling, and research files across multiple initiatives.

Requirements

• At least 5 years of hands-on market research experience collecting and analyzing data, reporting findings, and presenting insights within healthcare.
• Advanced analytical skills, including statistical modeling and integrating disparate data sources.
• Advanced storytelling and presentation skills, with the ability to explain complex concepts and methodologies clearly.
• Expertise with Excel, PowerPoint, Power BI, and AI solutions.
• Understanding of conjoint analysis, MaxDiff, price elasticity, concept testing, brand health, and brand equity trackers.
• Bachelor’s or advanced degree in business, mathematics, or the sciences.

Nice to have

• Experience with LTPAC, acute care, or payer audiences.
• Previous experience in a SaaS organization.
• Experience with new product, brand, advertising, and customer segmentation research methodologies.

Culture & Benefits

• Mission-driven work focused on improving healthcare delivery.
• AI-supported workflows, with ongoing training and development to build AI proficiency.
• Benefits begin on Day 1.
• Retirement plan matching, flexible paid time off, wellness programs, and parental and caregiver leave.
• Fertility and adoption support, continuous development support, employee assistance, inclusion communities, and employee recognition.