Senior Director of Marketing (Baking)

Company

hirify.global is a large baking company with more than 20,000 associates producing and distributing branded bakery products.

What you will do

• Develop and execute brand plans, marketing mix elements, positioning, and long-term portfolio strategies.
• Build and advance an innovation pipeline covering products, packaging, and brand positioning, and lead commercialization efforts.
• Analyze market insights, industry trends, competitive opportunities, and global products for potential U.S. expansion.
• Own the brand P&L and create, review, and refine business plans with Finance.
• Lead cross-functional work with Sales, Revenue Growth Management, Shopper Marketing, Manufacturing, Supply Chain, R&D, Technical Services, plants, and co-packing partners.
• Lead the brand management team through strategic decision-making, critical thinking, and talent development.

Requirements

• Bachelor’s degree required; MBA preferred.
• At least 10 years of related experience in CPG, FMCG, baking, brand management, innovation, or food manufacturing, or 15 years combining relevant experience and education.
• Experience managing multiple direct reports and leading cross-functional teams to results.
• Project management skills with the ability to manage multiple priorities and deadlines.
• Strong communication, influencing, problem-solving, flexibility, and multitasking skills.
• Experience in R&D or product development and a matrix corporate environment is beneficial.

Culture & Benefits

• Competitive annual salary of $176,300–$246,800.
• Annual bonus eligibility.
• Comprehensive benefits package, paid time off, and 401(k) with company match.
• Inclusive work environment focused on diversity, development, safety, and authenticity.