обновлено 14 часов назад
Content Manager (AI)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Content Manager (AI): Developing search-optimized content and campaign assets for BIM design software across websites, blogs, social media, YouTube, and gated lead-generation channels with an accent on editorial quality, SEO, data-driven marketing, and AI-assisted content optimization. Focus on improving product-page conversion, analyzing content performance, and building influencer and blogger partnerships.
Location: Hybrid, Germany
Company
ALLPLAN provides BIM design software and integrated cloud technology for interdisciplinary collaboration on building and civil engineering projects.
What you will do
- Develop and implement content strategies to increase visibility in search engines, YouTube, and AI tools.
- Create targeted content for the website, blog, social channels, SDRs, and nurturing workflows.
- Produce campaign materials for content-driven growth and thought leadership initiatives.
- Maintain product and solution pages with a focus on conversion optimization.
- Collaborate with Campaign Management and Demand Generation teams.
- Build influencer and blogger partnerships and develop gated content assets for lead generation.
Requirements
- Professional experience in content management across web, social, and blog channels.
- Experience using AI tools for content creation and optimization.
- Creativity, analytical skills, and strong editorial abilities.
- Affinity for data-driven marketing and performance measurement.
- Knowledge of SEO, web analytics, and CMS platforms such as Typo3.
- Strong teamwork skills and experience collaborating with marketing teams.
Culture & Benefits
- Hybrid working environment.
- Full-time employment within a global BIM software organization.
- Opportunity to work with AI tools, content-driven growth initiatives, and interdisciplinary marketing teams.
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