Senior Director, Creator Strategy & Viral Marketing - AWAL (Music Marketing)

Location: Los Angeles, California, United States

Annual base salary: $120,000–$130,000 USD

Company

hirify.global is a global music and entertainment company supporting international superstars, independent artists, and creators across more than 70 countries.

What you will do

• Lead influencer and creator strategy across AWAL’s artist roster and build relationships with creators, agencies, and talent managers.
• Develop and execute end-to-end creator campaigns, including outreach, briefing, budget negotiations, reporting, and analysis.
• Track internet culture, digital trends, platform algorithms, and fan behavior to identify opportunities for viral growth.
• Oversee the Viral Content team’s daily operations, priorities, and cultural calendar.
• Establish processes for scaling high-performing content and improving streaming, TikTok, and Reels engagement.
• Collaborate with Audience Development and Viral Content teams on multi-platform audience acquisition initiatives.

Requirements

• 6+ years of influencer or creator marketing experience in the music or entertainment industry.
• Expert understanding of music, pop culture, digital trends, fan behavior, and niche online communities.
• Experience leading teams and managing junior team members.
• Established relationships with influencers, creators, agencies, and talent managers.
• Experience executing creator marketing campaigns from sourcing and briefing through tracking, reporting, and analysis.
• Strong organizational and strategic skills, with the ability to manage multiple complex campaigns in a fast-paced environment.

Culture & Benefits

• Inclusive, collaborative, and global working community.
• Modern office environment focused on productivity, creativity, and teamwork.
• Medical, dental, vision, life, and disability coverage, plus a 401(k) with employer matching.
• Paid leave for childbirth, bonding, and caregiving, along with family, fertility, mental health, and elder-care support.
• Professional growth and development opportunities, tuition and student-loan reimbursement, and winter recess time off.