Performance Creative Strategy Lead (E-commerce)

Location: Warsaw, Poland — onsite or hybrid

Company

hirify.global creates and sells metal posters and operates an e-commerce brand with a creative-focused marketing function.

What you will do

• Own paid social creative strategy across Meta, TikTok and evolving acquisition channels.
• Define customer personas, creative angles, messaging frameworks and campaign hypotheses.
• Develop concepts for static, video and emerging ad formats, and brief designers, editors, motion designers and UGC creators.
• Write and oversee performance copy, including hooks, headlines, scripts, voiceovers, VSLs and production briefs.
• Build experimentation roadmaps, analyze campaign results with Media Buyers, and scale or retire creative concepts based on performance.
• Create playbooks and knowledge bases, manage production budgets, and hire, mentor and develop the Performance Creative team.

Requirements

• 5+ years of experience in performance marketing, creative strategy, copywriting or a related creative role for e-commerce or DTC brands.
• Proven results from paid social creative on Meta and TikTok, with a deep understanding of funnels and performance KPIs such as CPA, ROAS and CVR.
• Experience leading, mentoring or building teams of copywriters, designers, motion designers and UGC creators.
• Strong direct-response copywriting, buying psychology, creative testing and data-to-insight skills.
• Experience managing production budgets, freelancers, UGC creators and external production partners.
• Strong communication, organization, project management and ownership skills, plus experience with AI, creative automation and documentation tools.

Culture & Benefits

• Flexible working hours and an onsite or hybrid setup in the Warsaw office.
• Private healthcare and life insurance.
• 20 or 26 paid vacation days, depending on the applicable arrangement.
• Courses, conferences, professional tools and a choice of MacBook or Lenovo equipment.
• Sports cards, team events, charity activities, office meals and annual offsite trips.
• Creative office environment with access to a library, production tours and a free metal poster.

Hiring process

• Initial screening call.
• Two interviews.
• Practical task assessing skills, background and suitability for the role.