Senior Analyst, Analytics (Marketing Analytics)

Location: New York, New York; hybrid work arrangement

Salary: $85,000–$100,000 annually

Company

hirify.global is a marketing and advertising firm focused on marketing measurement, analytics, and business solutions for major brands, headquartered in New York City with offices in Los Angeles and Toronto.

What you will do

• Collaborate with media planning and brand strategy teams to develop KPIs, reporting methodologies, and measurement approaches aligned with campaign and brand goals.
• Communicate data points, trends, and measurement strategies to technical experts, brand managers, and clients.
• Develop analytical approaches, optimize data workflows, and design scalable data structures to improve efficiency and insight generation.
• Build robust data visualizations and interactive dashboards.
• Query and analyze database tables, generate actionable insights, and recommend campaign optimizations.
• Manage client expectations and present key findings throughout engagements.

Requirements

• 2–3 years of relevant experience in analytics, marketing measurement, or a related field.
• Strong analytical, strategic thinking, problem-solving, organization, and time-management skills.
• Experience analyzing raw data, drawing conclusions, and summarizing actionable recommendations and forecasted outcomes.
• Familiarity with database design concepts and SQL.
• Understanding of traditional and digital advertising, media strategy, measurement, and multi-touch attribution.
• Excellent verbal and written communication skills, including the ability to explain complex technical ideas to multiple audiences.

Nice to have

• Experience with DCM, Innovid, Extreme Reach, IAS, DoubleVerify, Adobe Analytics, or Google Analytics.
• Exposure to mobile, social, and tablet measurement platforms and methodologies.
• Experience with syndicated research sources such as GfK, MRI, Simmons, Scarborough, IMS, Nielsen, or comScore.
• Proficiency in Microsoft Excel and PowerPoint.
• Experience coordinating work across multiple teams and offices.

Culture & Benefits

• Collaborative environment focused on curiosity, innovation, risk-taking, and professional growth.
• Health, life, and disability insurance coverage.
• Retirement savings plans, company-paid holidays, and unlimited paid time off.
• Mental health and wellness resources, fitness reimbursement, pet insurance, childcare resources, identity theft insurance, and fertility assistance programs.
• Equal opportunity workplace committed to an inclusive and supportive culture.