Sr Associate, Toy Marketing - Thomas & Friends

Location: El Segundo, California, United States; full-time onsite role.

Salary: USD 88,800–111,000 per year.

Company

hirify.global is a global toy and family entertainment company developing toys, content, consumer products, digital experiences, and live experiences across a portfolio of franchise brands.

What you will do

• Support toy strategy development by market segment and contribute to pricing architecture and competitive positioning.
• Gather consumer and play insights related to toy usage and play patterns.
• Collaborate with Design and R&D to move toy concepts through product development to shelf.
• Monitor POS performance and SKU metrics, including revenue, margin, and productivity.
• Provide input on packaging, messaging, and feature storytelling for brand marketing.

Requirements

• At least 3 years of marketing experience.
• Experience in category management, product marketing, or product development.
• Project management skills and the ability to manage complex product development timelines.
• Strong quantitative, analytical, and financial skills, including forecasting, pricing, SKU productivity, competitive analysis, and P&L management.
• Experience partnering with cross-functional teams such as design and manufacturing.
• Strong communication, storytelling, presentation, PowerPoint, Outlook, Word, and Excel skills.

Nice to have

• Background in consumer packaged goods or toy companies.
• Exposure to retail buyer dynamics and knowledge of mass, specialty, and e-commerce channels.

Culture & Benefits

• Collaborative, innovative, and performance-driven working environment.
• Competitive total pay programs and comprehensive benefits.
• Resources supporting employees’ professional development and full potential.
• Inclusive workplace focused on belonging, respect, and equal opportunity.