Senior Planner, Paid Social

Location: New York, New York; hybrid work arrangement

Salary: $66,300–$85,000 per year

Company

hirify.global is a marketing and advertising firm founded in 1989 and headquartered in New York City, with offices in Los Angeles and Toronto.

What you will do

• Develop paid social campaign proposals, media plans, objectives, strategies, RFPs, and related client documents.
• Set up and manage paid social campaigns, traffic creative assets, generate insertion orders, and ensure accurate delivery.
• Monitor daily campaign pacing, optimize active campaigns, and prepare performance insights and recommendations.
• Support measurement planning, pixel generation, third-party tracking, and QA of tracking functionality and creative units.
• Manage communication with clients, vendors, analytics, digital, and other internal teams across timelines and deliverables.
• Contribute to team development by training junior planners and participating in interviews.

Requirements

• At least 2 years of previous paid social media experience.
• Experience buying ads on Facebook and Instagram is crucial.
• Familiarity with marketing principles, analytics, and related concepts.
• Proficiency with Microsoft Excel and PowerPoint.
• Strong communication, problem-solving, organizational, time-management, and data-handling skills.
• Ability to manage social media budgets and investment levels in a fast-paced, collaborative environment.

Nice to have

• Experience with additional paid social platforms.
• Exposure to advanced targeting and retargeting tactics.
• Completion of or exposure to Facebook Blueprint and Twitter Flight School.

Culture & Benefits

• Inclusive workplace focused on belonging, diversity, equity, and inclusion.
• Health, life, and disability insurance coverage.
• Retirement savings plans and company-paid holidays.
• Unlimited paid time off, mental health and wellness resources, and fitness reimbursement.
• Pet insurance, childcare resources, identity theft insurance, and fertility assistance programs.