Market Research Analyst

Location: Austin, Texas, United States — hybrid, with in-office attendance required Monday, Wednesday, and Friday; Tuesday and Thursday are flexible.

Hourly rate: Up to $30 per hour based on experience. Schedule: 10–20 hours per week.

Company

Digital marketing agency serving mid-market and enterprise organizations through paid media, SEO, analytics, website development, content, social media, and AI visibility.

What you will do

• Investigate assigned industries, trends, competitive dynamics, customer pain points, and marketing challenges.
• Build buyer personas and demographic profiles using sources such as the U.S. Census Bureau, Pew Research Center, and industry publications.
• Translate raw data into clear insights for writers, strategists, and client deliverables.
• Research neighborhoods, landmarks, local identifiers, seasonal trends, and storm-related factors for local SEO and campaign strategies.
• Research best practices for case studies, press releases, blog content, emerging formats, and citation benchmarks.
• Support client interviews, surveys, and the collection of quotes, testimonials, and data points for case studies.

Requirements

• Currently pursuing a degree in Marketing, Communications, Business, Journalism, Sociology, or a related field.
• Strong research skills and comfort working with government data tools, including the U.S. Census Bureau and Pew Research Center.
• Excellent written communication skills with the ability to summarize complex findings clearly.
• Detail-oriented and organized, with the ability to track sources and document research processes.
• Ability to work independently, manage multiple projects, and operate with light supervision.
• Familiarity with Google Docs, Google Sheets, or similar productivity tools.

Nice to have

• Experience with SEO tools such as Semrush, Ahrefs, or Google Trends.
• Coursework or background in data analysis, sociology, demographics, or public policy.
• Experience writing research briefs, reports, or structured summaries.

Culture & Benefits

• Part-time or internship schedule designed to work around coursework.
• Ownership of real research projects that contribute to active client deliverables.
• Mentorship from experienced strategists and content leads.
• Opportunity to build a portfolio of research deliverables for future employers.
• Hands-on exposure to SEO, content strategy, paid media, and local marketing.
• Collaborative, fast-moving environment focused on clarity, accuracy, and independent ownership.

Hiring process

• Submit a resume and a brief 3–5 sentence note explaining interest in research and the approach to unfamiliar topics.
• Interviews are conducted via live video using official company contact channels.