Associate Director, Relevance Strategy (Marketing)

Location: United States — Los Angeles, CA. This position is hybrid and subject to workplace attendance and in-office work requirements.

Salary: $110,000–$125,000 USD per year. Exact compensation may vary based on skills, experience, and location.

Company

hirify.global is a parent company of relevance-focused businesses, including VaynerMedia, a global integrated creative and media agency.

What you will do

• Identify data-driven insights and turn them into compelling, persuasive stories for clients.
• Combine qualitative cultural mining with quantitative research to bring consumer behavior and culture to life.
• Apply analytical and strategic thinking to solve client business problems and inform brand strategy.
• Define new methodologies for cultural analysis and develop scalable cultural anthropology products.
• Evaluate creative concepts and communication opportunities, providing strategic recommendations.
• Brief creative teams and facilitate brainstorms, workshops, and ideation sessions.

Requirements

• 5–7 years of experience strategically building brands at a top agency.
• Experience working with Fortune 500 clients and understanding the intersection of business strategy, consumer insights, and digital behavior.
• Ability to use tools for qualitative research, quantitative research, and behavioral data analysis.
• Strong strategic thinking with a balanced analytical and creative approach to integrated marketing planning.
• Understanding of multiple communication channels and their role in brand and content marketing.
• Ability to collaborate cross-functionally, identify opportunities, and act with initiative.

Culture & Benefits

• Inclusive workplace with equal employment opportunities.
• Employer-sponsored 401(k) with company match.
• Medical, dental, and vision coverage.
• Unlimited paid time off.
• Caregiver and parental leave.
• Health and wellness benefits.