Senior Brand Director

Location: Singapore

Company

hirify.global is part of Delivery Hero, a global online food ordering and delivery marketplace operating in around 65 countries and headquartered in Berlin, Germany.

What you will do

• Define unified yet locally resonant brand identities and visions for hirify.global, foodora, and Yemeksepeti across 17 markets.
• Develop brand value propositions, USPs, and communication strategies for core services and business verticals.
• Own media strategy, planning, buying, media mix, and spend efficiency across diverse regions.
• Drive brand awareness, Top of Mind, CTR, conversion, and other business-focused brand KPIs.
• Lead creative, content, graphic design, videography, motion design, photography, production, and localization processes.
• Manage multidisciplinary teams, agencies, service providers, brand research, and extensive budgets.

Requirements

• 15+ years of experience managing multinational consumer brands, brand strategy, content, and cross-functional teams.
• Experience managing brands across diverse multi-region markets; experience in Europe, Turkey, and APAC is advantageous.
• Deep knowledge of large-scale media strategy, media buying, brand research, and consumer insights.
• Strong business acumen with the ability to assess assets for immediate impact and long-term brand equity.
• Strategic creative leadership from concept through production and localization.
• Strong design literacy, production knowledge, attention to detail, and operational excellence across complex market structures.

Culture & Benefits

• Work within an international delivery platform operating across multiple regions and markets.
• Commitment to diversity and inclusion across hiring and employment.
• Accessibility accommodations are available throughout the interview process.
• Pronouns can be shared to support respectful communication.
• Preferential consideration is given to severely disabled applicants with equal qualifications.