Copywriter (Digital Marketing)

Location: Onsite in Carlsbad, California, United States

Salary: $71,000–$90,000 per year

Company

hirify.global creates athletic apparel designed for movement, exercise, and everyday casual wear, inspired by an active coastal California lifestyle.

What you will do

• Write copy across the digital ecosystem, with a primary focus on email and additional work in paid media, loyalty, digital marketing, and selected omnichannel initiatives.
• Translate product stories and campaign ideas into compelling, channel-specific customer communications.
• Own email copy from subject line through CTA, balancing brand storytelling, product education, and commercial objectives.
• Create concise, high-impact paid media copy for different formats, audiences, products, and campaign goals.
• Collaborate with designers, art directors, marketers, CRM, loyalty, e-commerce, and other cross-functional partners.
• Develop product knowledge and adapt the brand voice across channels while contributing ideas beyond the brief.

Requirements

• 4+ years of copywriting experience, ideally in consumer, fashion, lifestyle, wellness, retail, or creative agency environments.
• A strong portfolio demonstrating digital-first copywriting across email, paid media, or other consumer-facing channels.
• Strong concise writing and product storytelling skills, including the ability to explain features, benefits, and technical information in compelling language.
• Ability to balance brand storytelling with performance-focused copy.
• Collaborative, organized, detail-oriented, and comfortable managing multiple projects, feedback streams, and deadlines.
• Availability for onsite work in Carlsbad, California.

Culture & Benefits

• Health insurance.
• Savings and retirement plan.
• Employee assistance program.
• Paid time off.
• Employee discount, industry perks, and wellness and fitness benefits.
• Fast-paced, collaborative creative environment focused on personal growth and high creative standards.