3 часа назад
Lead Copy Writer
91 210 - 149 845$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Lead Copy Writer (Brand and Consumer Security): Developing copy for McAfee’s brand platform across campaigns, product experiences, CRM, digital, social, web, and video with an accent on conceptual writing, storytelling, and consistent brand voice. Focus on evolving writing guidelines, translating strategy and data into targeted messaging, and collaborating across creative, product marketing, growth, communications, and product teams.
Location: Hybrid, based within a commutable distance of New York, NY; San Jose, CA; or Newport Beach, CA. Regular office attendance is expected, and relocation assistance is not offered.
Salary: USD $91,210–$149,845 per year, depending on experience and qualifications.
Company
develops consumer security solutions that protect people, families, and communities in an always-online world.
What you will do
- Write copy for campaigns, digital experiences, social media, CRM, web, video scripts, product surfaces, and internal communications.
- Develop conceptual ideas and integrated campaigns with designers, art directors, UX writers, content strategists, communications, and marketing partners.
- Lead the evolution, documentation, and ownership of ’s tone of voice and brand writing guidelines.
- Review and approve copy, provide writing guidance, and train internal teams on brand standards.
- Translate briefs, strategic insights, data cues, segmentation, and product benefits into targeted messaging.
- Collaborate with Product Marketing, Growth, Communications, Product teams, and external agencies to deliver consistent creative work.
Requirements
- At least 5 years of copywriting experience in brand, advertising, digital content, or creative environments.
- Portfolio demonstrating conceptual thinking, writing craft, versatility, and storytelling across channels.
- Experience writing for consumer brands; technology or subscription experience is beneficial.
- Exceptional writing and editing skills across conceptual, long-form, product, performance media, and structured messaging formats.
- Ability to interpret strategy and data, manage multiple projects, present work, and uphold voice standards.
- Ability to work from a commutable distance to one of the listed United States hub locations and attend the office regularly.
Culture & Benefits
- Collaborative, curiosity-driven creative environment focused on bold thinking, clear storytelling, and continuous craft improvement.
- Flexible work hours, social programs, and family-friendly benefits.
- Bonus program and 401(k) retirement plan.
- Medical, dental, vision, life, and short- and long-term disability coverage.
- Paid parental leave, paid company holidays, sick time, and vacation benefits.
- Support for community involvement and an inclusive workplace.
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