Demand Generation Marketer (AI)

Location: Barcelona, Spain — hybrid. On-site work is required on Tuesdays and Thursdays; other days are worked from home.

Company

Pensero.ai is a startup building an AI-powered product designed to give leaders and employees greater clarity, speed, and fairness in career growth.

What you will do

• Execute multi-channel campaigns across email, webinars, content, and social, including segmentation, targeting, messaging, and nurture workflows.
• Set up and manage Google Ads and LinkedIn Ads, create conversion-focused landing pages, and run continuous A/B tests.
• Perform hands-on SEO, including keyword research, content briefs, on-page optimization, internal linking, and organic performance tracking.
• Optimize content for AI-driven discovery through FAQs, how-to content, schema, semantic content clusters, and new distribution surfaces.
• Build and optimize lead and customer nurture journeys while improving lead scoring, routing, and funnel conversion with Sales and RevOps.
• Track demand generation KPIs, build lightweight dashboards, publish performance reports, and run structured channel and funnel experiments.

Requirements

• 2–6+ years of experience in B2B demand generation, growth, or performance marketing.
• Hands-on experience managing paid media campaigns on Google and LinkedIn.
• Strong working knowledge of SEO fundamentals and tools such as Ahrefs, SEMrush, and Google Search Console.
• Experience executing multi-channel campaigns across email, webinars, content, and social.
• Familiarity with marketing automation and CRM tools such as HubSpot or Marketo, plus copywriting skills for ads, landing pages, and emails.
• Comfort with GA4, dashboards, funnel metrics, experimentation, and taking end-to-end ownership.

Nice to have

• Experience with AEO or AI search optimization.
• Technical SEO knowledge, including site audits, schema, and performance optimization.
• B2B SaaS experience and familiarity with long sales cycles.
• CRO experience with landing page optimization and experimentation tools.

Culture & Benefits

• Hybrid work with focused home-working days and in-person collaboration twice a week.
• Small, senior team with direct collaboration with the co-CEOs, founders, product, and sales.
• Product-led, data-informed environment with clear, objective feedback.
• High ownership, direct impact on company growth, and the opportunity to build the demand engine from zero to scale.
• Fast-paced startup environment with real decision-making power.

Hiring process

• Resume screening followed by a 30-minute introductory call.
• Practical assessment of up to one hour, followed by a 1.5-hour exercise debrief and culture-fit discussion.
• Final 15-minute conversation with a co-founder before the offer.