Growth and Performance Lead Sr. Analyst III (AI)

Location: Boadilla del Monte, Spain; the role is based out of Madrid and follows a hybrid model with some remote and some onsite work.

Company

Santander is a global banking group evolving into a technology-driven organization, with the Wealth Management & Insurance division covering insurance, asset management, and private banking across 10 countries.

What you will do

• Define and coordinate global paid media investment strategies aligned with growth targets.
• Identify scaling opportunities across markets and products, optimizing channel mix, bidding strategies, budgets, ROI, and LTV/CAC economics.
• Build performance dashboards and reporting frameworks to measure incremental impact.
• Lead Santander Insurance’s generative search strategy across ChatGPT and emerging AI-driven discovery environments.
• Partner with Digital, Content, SEO, Communication, Marketing, and multidisciplinary teams to optimize content, landing pages, websites, apps, CRM, and campaign messaging.

Requirements

• At least 7 years of professional experience, including 5+ years in performance marketing, digital acquisition, or growth roles.
• Experience scaling paid media across multiple markets, managing budgets, optimizing ROI, and working in multinational matrix organizations.
• Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field.
• Fluent English and fluent Spanish required.
• Hands-on experience with Google Ads, Meta Ads, Campaign Manager 360, Google Analytics 4, and tag management tools.
• Strong knowledge of paid media strategy, SEO, organic growth, AI-driven search environments, and digital acquisition channels.

Nice to have

• Knowledge of insurance products and business models or experience in insurance or financial services.
• Digital marketing certifications such as Google Ads or Meta Blueprint.
• MBA or postgraduate studies.
• Portuguese, international experience, and experience in multicultural environments.

Culture & Benefits

• Flexible hybrid working model with flexible hours.
• Access to hundreds of learning courses and Santander Open Academy.
• Competitive salary with performance-based bonuses.
• Preferential banking terms, special interest rates, life insurance, wellness programs, childcare support, and family-friendly programs.
• Additional benefits include gym membership, medical centers at some facilities, meal subsidy, parking, shuttle service from Madrid, and employee discounts.

Hiring process

• Apply through the Santander application process.
• The application process is designed to be inclusive and accessible, with equal-opportunity consideration.