Lead Designer / Art Director (AI)

Location: Hybrid from a central London office, three days per week; up to four days during peak trade

Salary: £65,000–£75,000 per year

Company

A fast-scaling, digital-first business operating internationally at the intersection of emerging technology, creativity, and commerce, with plans for AI-enabled personalised experiences.

What you will do

• Lead concept development and creative direction across high-volume, performance-led marketing, including email and acquisition assets.
• Help evolve the brand identity and set the design direction across marketing and brand touchpoints.
• Build and document scalable Figma design systems, including components, templates, and guidelines.
• Stay hands-on during peak seasonal periods while overseeing creative direction and quality standards.
• Work closely with growth, CRM, and ecommerce teams on onboarding journeys, performance levers, and iteration.
• Lead and mentor designers while presenting creative decisions to non-creative stakeholders.

Requirements

• Significant experience in digital design, campaign concepts, and art direction for digital-first or app-led products.
• Strong conceptual thinking and campaign ideation skills beyond execution.
• Deep proficiency in Figma and experience building marketing design systems.
• Experience leading or mentoring designers and maintaining high craft and consistency standards.
• Experience collaborating with growth, CRM, and ecommerce functions and using performance feedback to guide creative decisions.
• Ability to manage multiple stakeholder perspectives, defend a design point of view, test ideas, and adapt based on performance.

Culture & Benefits

• Hybrid working from a central London office.
• Private medical insurance.
• Season ticket loan.
• Potential for long-term incentives.
• Pension.