4 дня назад
Manager, CRM & Lifecycle (Mobile Games)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Manager, CRM & Lifecycle (Mobile Games): Building and managing player lifecycle communication for an unannounced cross-platform midcore strategy game with an accent on CRM strategy, early retention, conversion, and campaign execution. Focus on designing segmented journeys, testing and optimizing campaigns across multiple channels, and translating player analytics into product and live ops recommendations.
Location: Barcelona, Spain — Flexible Hybrid
Company
is a global interactive entertainment company developing, publishing, and operating games across mobile, web, PC, and console.
What you will do
- Define and own lifecycle communication strategy for new, active, lapsing, and conversion-focused player segments.
- Manage the CRM communication calendar in alignment with live ops events, feature releases, and key player moments.
- Develop the early-lifecycle framework from onboarding through D30, supporting retention and conversion targets.
- Build, test, launch, and monitor campaigns across email, push, in-game messaging, and web surfaces.
- Configure segmentation, journey logic, A/B variants, holdouts, and send-time optimization while owning campaign QA.
- Partner with Product, Live Ops, UA, Community, Player Experience, and Analytics to improve player journeys and turn insights into strategy and roadmap recommendations.
Requirements
- 3+ years of experience in CRM, lifecycle marketing, growth, or product management with hands-on channel execution.
- Experience owning communication strategy, segment definitions, calendars, and campaign roadmaps.
- Strong understanding of onboarding and D1-D30 retention dynamics in free-to-play mobile games.
- Working proficiency with CRM and lifecycle orchestration platforms such as Braze, Iterable, or equivalent tools.
- Experience designing and analyzing A/B tests, holdouts, and lifecycle experiments, with strong analytical and cross-functional communication skills.
- Comfort working in sprint-based development environments and influencing product decisions.
Nice to have
- Experience with midcore mobile games as a professional or deeply engaged player.
- Familiarity with landing pages, webstores, and direct-to-consumer flows.
Culture & Benefits
- Work from the Barcelona hub in a flexible hybrid environment.
- Collaborate with a global team of game makers and player-focused communities.
- Contribute to an ambitious unannounced cross-platform midcore strategy game featuring a well-known IP.
- Work within a company operating across mobile, web, PC, and console gaming.
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