Paid Social Senior Associate Director

Location: London, United Kingdom; hybrid, with teams in the office around four days a week. This is a UK-based role and requires the right to work in the United Kingdom.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open marketing platform to deliver personalized advertising at scale.

What you will do

• Lead paid social activity for designated clients and campaigns across biddable channels.
• Integrate account campaigns into broader cross-channel media strategies and oversee campaign quality.
• Develop regional paid social best practices in coordination with EMEA and APAC teams.
• Manage client, internal stakeholder, supplier, and paid social vendor relationships.
• Evaluate new platforms, partners, integrations, and buying methods, including DSP-based paid social.
• Lead team communications, support capacity planning and resource management, and produce thought leadership, case studies, and work-quality updates.

Requirements

• Proven experience at Activation Director level in digital media or advertising, including some P&L management.
• Proven project management, leadership, and people management experience.
• Experience planning and running large-scale paid social campaigns on Facebook, Twitter, and LinkedIn, directly or through third-party platforms.
• Excellent knowledge of media planning fundamentals, including reach, frequency, channels, and formats.
• Experience managing paid social vendor relationships and contributing to paid social best practices and campaign processes.
• Right to work in the United Kingdom is required.

Nice to have

• Google Analytics experience or certification.
• Experience with programmatically bought paid social activity.
• Experience with paid search, programmatic display, or reservation-based buying.

Culture & Benefits

• Hybrid work model with regular in-office collaboration and events.
• Access to hirify.global and wider WPP networks for learning, networking, and professional development.
• Employee resource groups and events focused on team achievements, thought leadership, and milestones.
• Medical, vision, dental, and group retirement benefits.
• Significant paid time off, partner discounts, and employee mental health awareness days.
• Equal-opportunity workplace focused on respect, inclusion, and career progression.