обновлено 12 дней назад
CRM Marketer (Bloomreach)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
CRM Marketer (Bloomreach): Developing and executing customer relationship strategies and multichannel campaigns for an early English learning platform with an accent on customer insight frameworks, segmentation, and data-driven optimization. Focus on analyzing customer needs, building campaigns across email, WhatsApp, SMS, and push, and improving engagement through Bloomreach.
Location: Fully remote
Company
is an early English learning platform using remote lessons, AI-powered games, training apps, and authentic English content for children worldwide.
What you will do
- Apply Jobs To Be Done, persona development, empathy mapping, and other frameworks to identify customer needs and pain points.
- Develop and execute CRM strategies in Bloomreach to improve customer interaction and business results.
- Design and launch segmented multichannel campaigns across email, WhatsApp, SMS, and push notifications.
- Analyze campaign performance with analytics tools and use data to optimize CRM strategies.
- Collaborate with product, sales, product marketing, and analytics teams.
Requirements
- Experience with Bloomreach or similar customer data platforms for data management, campaign execution, and analytics.
- Experience designing and coding emails with tools such as Stripo.
- Experience with analytics platforms and/or SQL for data analysis and decision-making.
- Ability to apply customer insight frameworks to CRM strategy.
- Marketing, business administration, or related education.
- Fluent English at Upper-Intermediate level or higher.
Culture & Benefits
- Fully remote work environment.
- Flexible working hours with a minimum of 40 hours per week.
- Opportunity to work on an education project combining technology and child-focused learning.
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