International Strategy Lead (Growth)

Location: Based in London, UK, with flexibility in how the role is performed.

Company

Canva builds an AI-powered visual communication platform used for design, documents, presentations, video, and websites across more than 190 countries.

What you will do

• Segment 23 Pioneer markets by penetration, maturity, and competitive landscape to shape differentiated international playbooks.
• Partner with Finance to define investment allocation principles for headcount, contingent workers, and marketing budgets.
• Evaluate market and vertical opportunities and build investment cases with the Head of International.
• Identify causal growth drivers across acquisition, activation, monetization, retention, and reactivation.
• Diagnose market-level funnel performance differences and translate findings into prescriptive, repeatable plays.
• Work with Country Managers and international teams to validate local growth ideas and scale what works.

Requirements

• Exceptional analytical skills, including the ability to structure ambiguous problems and distinguish causality from correlation.
• Proven growth strategy experience in a consumer technology or digital platform company, with personally attributable results.
• Strong understanding of end-to-end growth funnels, including acquisition, activation, monetization, and retention.
• Experience making data-led decisions with a strong experimentation mindset.
• Ability to address both portfolio-level investment questions and detailed market-level performance issues.
• Strong stakeholder management skills for working with Country Managers, Finance, Data, Product, Content, and Marketing teams in a matrix organization.

Nice to have

• Experience working across international or multi-market environments.
• Expertise in monetization and conversion, including pricing, payments, and upgrade flows.
• Hands-on experience with causal inference and experiment design.
• Familiarity with Canva as a product.

Culture & Benefits

• Work with a globally distributed organization spanning Sydney, Europe, Dubai, and teams in every market.
• Operate with significant autonomy and validate strategic decisions through evidence.
• Collaborate from the London office while retaining flexibility in how work is performed.
• Contribute to a platform used by more than 285 million monthly active users.