Manager, Lifecycle Marketing Analytics (AI)

Location: Atlanta, GA preferred; remote candidates accepted from anywhere in the U.S. Applicants must be authorized to work for any U.S. employer.

Salary: $190,000–$210,000 per year.

Company

A daily fantasy sports platform covering major sports leagues and esports titles, including the NFL, NBA, League of Legends, and Counter-Strike.

What you will do

• Lead analysts covering lifecycle, promotions, and CRM analytics.
• Provide data-driven insights and recommendations to senior leadership and cross-functional partners.
• Measure promotional and reinvestment spend, including incrementality, ROI, and offer optimization.
• Set experimentation standards covering hypotheses, test design, power analysis, and holdout strategies.
• Measure and optimize onboarding, first-time deposit conversion, retention, reactivation, cross-product adoption, and cross-sell programs.
• Partner with CRM teams on Braze audience, eligibility, and trigger logic while building automated test readouts, holdouts, audience pipelines, and AI-enabled analytics workflows.

Requirements

• 5+ years of experience in lifecycle, CRM, retention, or growth analytics.
• 1+ year of experience managing analysts.
• Proven experience measuring and optimizing promotional, incentive, or reinvestment spend.
• Deep experience with experimentation, including A/B testing, holdout design, and power analysis.
• Experience supporting targeted and triggered lifecycle programs at scale.
• Experience partnering with CRM teams and platforms; Braze is strongly preferred.
• Hands-on experience applying AI tools such as LLMs and coding assistants to analytics workflows, plus coaching others to adopt them.
• Advanced SQL, Excel, and Tableau or a similar BI tool.
• Exceptional communication and presentation skills, including presenting to senior leadership.
• Ability to influence Lifecycle, CRM, Promotions, Finance, and Product partners while balancing hands-on work with team leadership.

Nice to have

• Python experience for statistical analysis, experimentation, or automation.
• dbt or similar data transformation tools.
• Experience with cross-product adoption or cross-sell strategy.
• Experience in daily fantasy, gaming, or another app-based B2C business.

Culture & Benefits

• Inclusive culture supporting employees from diverse backgrounds.
• Company-subsidized medical, dental, and vision plans.
• 401(k) plan with company match and annual bonus.
• Flexible PTO, paid parental leave, disability benefits, and workplace flexibility.
• Company-wide in-person events, team outings, lifestyle enhancement support, company equipment, and career development opportunities.

Hiring process

• The application period is expected to remain open for 30 days, subject to adjustment.
• Recruiters can discuss the location-specific salary range and compensation details during the hiring process.