Senior Marketing Systems Architect (MarTech)

Location: Hybrid in Menlo Park or Dublin, California, United States

Salary: $158K–$206.8K per year

Company

Snowflake provides a cloud data platform and is building marketing systems to support its global go-to-market strategy and AI-enabled operations.

What you will do

• Design and optimize Marketing Operations data architecture across Salesforce, Marketo, Snowflake, Hightouch, Clay, and the broader MarTech ecosystem.
• Own the Marketo-to-Snowflake data synchronization, including field-mapping audits, gap analysis, and remediation with Data Engineering.
• Redesign segmentation, audience activation, lead routing, lifecycle architecture, and operational workflows across platforms and regions.
• Assess MarTech platform utilization, cost, and strategic fit; deliver rationalization and consolidation recommendations.
• Partner with GTM Engineering and Data Engineering to implement scalable technical solutions and resolve integration and data-quality issues.
• Establish technical standards and governance for future automation and AI capabilities.

Requirements

• 5+ years of experience in Marketing Operations, Marketing Technology, Revenue Operations, or a related technical field.
• Deep expertise with Salesforce, Marketo, and enterprise MarTech platforms, including platform architecture ownership.
• Experience with marketing data architecture, system integrations, APIs, SQL, and troubleshooting complex data flows.
• Experience designing segmentation, lifecycle, lead-routing, and marketing-automation architectures at scale.
• Hands-on experience implementing and operating a reverse ETL or CDP platform.
• Experience with modern data platforms, warehouse-to-MAP synchronization architectures, AI-enabled marketing technologies, and cross-functional technical delivery.

Culture & Benefits

• AI-native, experimental approach to improving how work gets done.
• Fast-moving environment focused on innovation, continuous improvement, and challenging conventional thinking.
• Cross-functional collaboration with Marketing Operations, GTM Engineering, Data Engineering, and Product Engineering.