Lifecycle Email Manager

Location: Full-time, in-office role at the Amsterdam HQ, Netherlands. Includes an annual allowance of 30 work-from-anywhere days.

Company

hirify.global is a subscription platform for creators, designers, and crafters, offering a large content library and AI-powered creative tools.

What you will do

• Own the email and lifecycle strategy across activation, conversion, engagement, retention, and reactivation.
• Build and continuously improve automated onboarding, retention, re-engagement, and win-back journeys based on user behavior.
• Develop behavioral triggers and smart segmentation using lifecycle stage, interests, subscription status, and engagement signals.
• Create conversion-focused email concepts, subject lines, messaging, and calls to action with the creative team.
• Run structured A/B tests across messaging, offers, timing, frequency, segmentation, and journeys.
• Monitor deliverability, sender reputation, campaign performance, and incremental business impact while documenting scalable programs.

Requirements

• 2+ years of professional experience in lifecycle, CRM, email marketing, retention, or a similar role.
• Hands-on experience building automated lifecycle journeys and behavioral campaigns.
• Experience with platforms such as Braze, Customer.io, Iterable, Klaviyo, HubSpot, or similar.
• Strong understanding of segmentation, triggers, user journeys, lifecycle metrics, deliverability, and sender reputation.
• Strong conversion-oriented writing and excellent written and spoken English.
• Experience with A/B testing, product and behavioral data, dashboards, spreadsheets, and analytics tools, with the ability to own campaigns end to end.

Nice to have

• Experience with consumer subscription or freemium products, conversion, churn prevention, and win-back programs.
• Advanced behavioral personalization or using AI to personalize, generate, or optimize lifecycle communication.
• SQL experience, customer-data querying, incremental-impact measurement, attribution, or holdout testing.
• Experience with push notifications, in-app messaging, or building lifecycle programs from an early stage.

Culture & Benefits

• Warm fresh lunch on office days.
• 30 work-from-anywhere days per year.
• 24 paid vacation days per year plus public holidays.
• Travel allowance in the form of an NS card for commutes over 10 km from the office.
• Company pension plan, events, and overseas trips.

Hiring process

• Apply through the company's application process.
• Selected candidates will be invited to speak with the hiring team.