Lifecycle Marketing Manager

Location: hirify.global Headquarters, Netherlands. The position may allow working from home and working from abroad for up to 8 weeks in the EU and Caribbean.

Gross salary: €3,790–€4,600 per month.

Company

hirify.global is an airline company developing digital marketing and customer communication experiences across marketing and service touchpoints.

What you will do

• Manage and continuously optimize automated lifecycle communications across acquisition, onboarding, post-travel engagement, and retention.
• Lead end-to-end implementations of new lifecycle journeys, features, and propositions.
• Optimize content, segmentation, automation logic, business rules, data integrations, and personalization.
• Analyze campaign and journey performance and translate insights into data-driven improvements.
• Develop and execute a testing roadmap with regular A/B testing and experimentation.
• Collaborate with internal stakeholders, creative teams, CRM Hub, technology partners, email automation partners, and external agencies.

Requirements

• Completed WO degree.
• At least 3 years of experience in email marketing, with demonstrable lifecycle marketing or email automation experience.
• Experience managing automated customer journeys and working with email marketing platforms and marketing automation solutions.
• Strong project management, stakeholder management, communication, and collaboration skills.
• Data-driven mindset with experience analyzing campaign and journey performance, plus an affinity with technology, automation, and data integrations.
• Excellent command of English required.

Nice to have

• Experience with Salesforce Marketing Cloud.

Culture & Benefits

• Agile environment with an informal, collaborative atmosphere.
• Opportunities for innovation, personal development, and career growth.
• 2% development budget and a personal budget for sustainable employability.
• Good pension scheme, 8% holiday pay, and an 8.33% end-of-year bonus.
• 25 days of paid holiday plus 5 additional days off.
• Discounts on airline tickets and health insurance, plus free public transport for commuting within the Netherlands.

Hiring process

• Online application with several questions; a motivation letter is not required.
• Two interviews and potentially an assessment, security research, and reference check.
• Application updates are expected within two weeks.