7 дней назад
HCP Marketing Lead - International (12 months full time contract)
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Описание вакансии
Текст:
TL;DR
HCP Marketing Lead - International (12 months full time contract) (Diabetes Medtech): Developing and delivering the international healthcare professional strategy for the Omnipod product portfolio with an accent on prescriber growth, product commercialization, and multi-channel HCP education. Focus on increasing prescriptions and new customer starts, coordinating global marketing initiatives, measuring program ROI, and leading a three-person HCP engagement team.
Location: London, United Kingdom. International travel and approximately 25% travel for field rides, customer visits, tradeshows, and conferences are required.
Company
is a medical device company developing the Omnipod insulin management platform and other wearable drug-delivery solutions for people with diabetes and other conditions.
What you will do
- Develop and execute the international healthcare professional strategy to grow Omnipod prescribing, awareness, advocacy, and brand loyalty.
- Lead HCP go-to-market strategies for new products and programs, including research, KOL engagement, messaging, content, and launch assets.
- Drive ordering, onboarding, pharmacy-channel, free-trial, hub-service, copay-card, and other new-start programs to increase prescription throughput.
- Define program KPIs, track ROI, maintain monthly performance scorecards, and report results to senior leadership.
- Coordinate the transfer and localization of global HCP marketing initiatives across regional markets and support global conference and research strategies.
- Lead and develop a three-person HCP engagement team while building accountability, marketing capabilities, and execution quality.
Requirements
- Bachelor’s degree with at least 10 years of downstream marketing experience in the medical device or pharmaceutical industry, or an MBA with at least 8 years of related experience.
- In-depth understanding of the diabetes market and healthcare professional needs.
- Experience setting marketing strategy and goals, measuring program impact, and developing strategic, analytical, and financial frameworks.
- Strong leadership, cross-functional influence, executive presence, and communication skills.
- Ability to manage multiple priorities under aggressive timelines in a dynamic, international environment.
- Willingness to travel approximately 25% and undertake international travel.
Culture & Benefits
- Work with cross-functional national, regional, global, medical affairs, market access, field, sales, and clinical teams.
- Support a positive, innovative, collaborative, and accountable team culture.
- Provide quarterly, annual, professional development, and career development support for direct reports.
- Engage with industry trends, technology advancements, company strategy, and global marketing initiatives.
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