AEO / GEO Marketing Manager

Location: United Kingdom

Company

hirify.global builds platforms for intentional living through fitness, wellness, and real-world experiences, including the ClassPass and Mindbody brands.

What you will do

• Define and run the AEO strategy, including reporting and execution, to improve how large language models and search engines describe ClassPass.
• Monitor AI platforms and search engines, identify inaccurate information, and drive corrective actions.
• Build reporting that connects AEO work with business outcomes despite unclear attribution.
• Own content strategy, calendars, execution, and scalable systems for consumer and partner audiences.
• Own app store optimization and drive off-site and organic social AI strategies.
• Lead go-to-market initiatives and coordinate new workstreams across internal teams.

Requirements

• 2+ years of experience in content strategy, SEO, AEO, or a related search and content discipline.
• Hands-on AEO/GEO experience or deep familiarity with large language models and the AI search industry.
• Experience working with enterprise websites containing millions of pages.
• Strong data fluency, testing skills, and experience measuring performance and attribution in ambiguous channels.
• Strong program management, systems thinking, stakeholder alignment, and cross-functional coordination skills.

Nice to have

• Technical SEO experience.
• Programmatic SEO experience.

Culture & Benefits

• Work focused on fitness, wellness, and meaningful real-world connections.
• Opportunity to shape a new AI search playbook and establish processes for a net-new workstream.
• Inclusive equal-opportunity environment welcoming diverse backgrounds, experiences, abilities, and perspectives.