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8 дней назад

Marketing Technology Manager, AEO

Формат работы
onsite
Тип работы
fulltime
Грейд
middle
Английский
b2
Страна
UK
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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Описание вакансии

Текст:
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TL;DR
Marketing Technology Manager, AEO (AEO/SEO and AI search): Defining and executing strategies that shape how large language models and search engines describe ClassPass, with an accent on content systems, reporting, and off-site optimization. Focus on monitoring AI-generated answers, measuring attribution in an ambiguous channel, building scalable content processes, and coordinating cross-functional go-to-market initiatives.

Location: United Kingdom

Company

hirify.global builds a platform for intentional living through fitness, wellness, and other real-world experiences, including the ClassPass and Mindbody brands.

What you will do

  • Define and execute the AEO strategy so that large language models and search engines present accurate, approved ClassPass positioning.
  • Monitor AI platforms and search engines, identify inaccuracies, and coordinate corrective actions.
  • Build reporting that connects AEO activity to business outcomes despite unclear attribution.
  • Own content strategy, calendars, execution, and scalable systems for consumer and partner audiences.
  • Lead app store optimization, off-site, organic social AI, and go-to-market strategies.
  • Establish new internal processes and coordinate execution across teams.

Requirements

  • 2+ years of experience in content strategy, SEO, AEO, or a related search and content discipline.
  • Hands-on AEO/GEO experience or deep familiarity with large language models and the AI search industry.
  • Experience working with enterprise websites containing millions of pages.
  • Strong data fluency, testing skills, and experience measuring performance and attribution in an ambiguous channel.
  • Excellent program and project management skills, including scope definition, timeline management, stakeholder alignment, and cross-functional coordination.
  • Strong systems thinking and the ability to establish processes for new workstreams.

Nice to have

  • Technical SEO experience.
  • Programmatic SEO experience.

Culture & Benefits

  • Work on a new AEO role at the intersection of search, content, and artificial intelligence.
  • Contribute to the AI search playbook for a global fitness and wellness platform.
  • Collaborate with teams across marketing and the wider organization.
  • Inclusive equal-opportunity workplace that values diverse backgrounds and perspectives.

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