Head of Marketing — US Market (Architectural Glass)

Location: Remote from Ukraine, Armenia, Georgia, Jordan, North Macedonia, or Poland; working hours are 8:30 AM–5:00 PM New York time with at least 6 hours of daily overlap.

Media budget: $200K+ per month.

Company

hirify.global manufactures and installs premium architectural glass systems for residential and commercial interiors, including glass partitions, sliding glass walls, and steel- and aluminum-framed systems.

What you will do

• Own and develop the US marketing function across brand, growth, performance, analytics, and team leadership.
• Define premium-market positioning, messaging, brand standards, visual content production, and PR presence.
• Build demand across B2B and B2C audiences through paid search, paid social, SEO, content, CRM, and other acquisition channels.
• Manage and allocate a $200K+ monthly media budget based on closed revenue and unit economics.
• Build attribution and reporting from first touch through closed revenue, tracking CAC, ROMI, conversion rates, close rates, deal value, and sales-cycle length.
• Partner with Sales on lead qualification, funnel performance, customer handoff, team development, and scalable marketing operations.

Requirements

• 7+ years of marketing experience, including 3+ years leading a full marketing function with ownership of strategy, budget, team, and results.
• Direct experience owning marketing for the US market and driving customer acquisition, demand generation, and brand growth.
• Experience marketing the same product or brand to both B2B and B2C audiences with distinct positioning, journeys, acquisition strategies, and funnels.
• Experience managing significant paid media budgets, ideally $1.5M+ annually, and discussing spend, channel allocation, and business outcomes.
• Strong full-funnel analytics and CRM experience, including attribution, CAC, ROMI, pipeline workflows, lead qualification, and revenue reporting.
• English C1+ required, with strong written English for US-facing communication, messaging, and creative review.

Nice to have

• Experience in premium products, construction, building materials, architecture, interiors, custom furniture, home improvement, or comparable high-consideration categories.
• Experience with architect, designer, contractor, or other specifier channels, as well as PR and media relations.
• Experience building a brand function, launching products, or marketing through showrooms, trade shows, or physical retail.
• Experience with digital customer journeys, online conversion, e-commerce mechanics, and practical AI use in marketing workflows.

Culture & Benefits

• B2B contract arrangement.
• Remote work from the listed countries.
• Leadership of a distributed marketing team spanning B2B and B2C marketing, SEO, PPC, paid social, SMM, community, design, and CRM.
• Close peer partnership with Sales leadership, with distinct ownership of marketing and sales responsibilities.