Senior Product Manager, Advertising – Exchange Optimization (AdTech)

Location: Boston, United States; hybrid working with office attendance generally required Monday through Thursday and flexible remote work on Fridays.

Salary: $177,500–$218,300 annual base salary for Massachusetts

Company

hirify.global is a public streaming platform that connects viewers, content publishers, and advertisers through television streaming products and advertising technology.

What you will do

• Lead strategy and execution for exchange optimization initiatives across hirify.global’s programmatic CTV advertising platform.
• Partner with data science and engineering teams to design, test, and productionize dynamic price-floor, traffic-shaping, routing, and auction-optimization algorithms.
• Develop experimentation frameworks and measure changes through fill rate, CPM, latency, revenue, win rate, bid density, and user-experience metrics.
• Model supply and demand elasticity across device types, content genres, dayparts, inventory segments, and geographies.
• Translate advertiser, demand-partner, publisher, and marketplace goals into algorithmic constraints and product requirements.
• Communicate product strategy and roadmap to executive leadership and cross-functional stakeholders while engaging with industry groups such as the IAB Tech Lab.

Requirements

• 6+ years of product management experience, including at least 3 years at an RTB-enabled adtech company such as a publisher exchange, SSP, or DSP.
• Deep understanding of real-time bidding, auction mechanics, bid request and response protocols, supply path optimization, and advertiser-agency dynamics.
• Experience deploying ML-driven optimization models at scale in an RTB environment.
• Strong statistical analysis, data interpretation, experimentation, and technical communication skills.
• Ability to collaborate with engineering, data science, sales, partnerships, and executive stakeholders.
• Bachelor’s degree or equivalent experience in a quantitative or technical field.

Culture & Benefits

• Collaborative, fast-paced environment focused on practical innovation and delivering solutions to customers.
• Health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
• Global mental health and financial wellness support, with local healthcare, retirement, commuter, and leave benefits varying by location.
• AI agents and smart tools support drafting, analysis, repetitive workflows, and operational scale.