Manager, Lifecycle Copywriter

Location: San Francisco, United States; at least 3 days per week in the office required

Salary: $134,600–$215,300 USD per year, with potential bonus, equity, and sales incentives where applicable

Company

Global payments technology company facilitating transactions between consumers, merchants, financial institutions, and governments in more than 200 countries and territories.

What you will do

• Write lifecycle marketing copy for email, CRM, landing pages, onboarding, nurture, product education, re-engagement, loyalty, and other digital engagement touchpoints.
• Develop subject lines, preheaders, headlines, body copy, calls to action, modular content, and journey-based messaging for segmented audiences and lifecycle stages.
• Translate briefs, audience insights, and journey strategies into concise, useful, accessible, compliant, and action-oriented communications.
• Use AI tools, automation, personalization, segmentation, and testing workflows to create copy variations and improve content quality, speed, and scalability.
• Collaborate with strategists, designers, marketers, product teams, legal, compliance, analytics, operations, executives, and client partners.
• Present messaging rationale and optimization recommendations, manage stakeholder reviews, and maintain reusable copy modules, templates, frameworks, and content standards.

Requirements

• 6–8 years of work experience with a bachelor's degree.
• Experience writing lifecycle, CRM, email, digital marketing, customer engagement, or UX-oriented marketing copy.
• Portfolio demonstrating strong short-form, digital, and customer-focused writing.
• Demonstrated proficiency using AI tools for drafting, editing, versioning, optimization, or workflow acceleration.
• Experience managing multiple projects and deadlines independently and collaborating with creative, marketing, or cross-functional stakeholders.
• Ability to work from the San Francisco office at least 3 days per week.

Nice to have

• Experience with global brands, email marketing best practices, CRM platforms, journey mapping, segmentation, and personalization.
• Experience in regulated or compliance-sensitive industries such as financial services, payments, technology, SaaS, or fintech.
• Knowledge of engagement metrics including open rate, click-through rate, conversion, retention, and engagement.
• Understanding of brand voice, accessibility, UX writing principles, and content hierarchy.
• Advanced AI writing workflows, A/B testing, modular content, optimization, and client or leadership presentations.

Culture & Benefits

• Work in a global creative team focused on customer-first lifecycle communications and high creative standards.
• Full-time office-based role with work hours varying according to department needs.
• Travel required approximately 5–10% of the time.
• Potential benefits include medical, dental, vision, 401(k), FSA/HSA, life insurance, paid time off, and a wellness program.
• Collaborative environment involving creative, marketing, product, legal, compliance, analytics, operations, and client teams.