обновлено 6 дней назад
Performance Marketing Specialist (Cybersecurity)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Performance Marketing Specialist (Cybersecurity): Managing and optimizing paid search, display, and affiliate campaigns for subscription products across Japan and Taiwan with an accent on budget control, conversion growth, and localized customer acquisition. Focus on auditing campaign performance, improving paid-to-organic landing page alignment, building retargeting flows, and coordinating digital campaigns with regional sales and product teams.
Location: Manila, Philippines
Company
develops cybersecurity products and works to make digital information exchange safer.
What you will do
- Plan, execute, and optimize paid search, display, and affiliate campaigns across Japan and Taiwan.
- Manage budgets, bids, pacing, traffic quality, and weekly performance reporting across multiple advertising platforms.
- Drive new subscription sales and support PC OEM trial conversion campaigns through search, display, and affiliate channels.
- Build and optimize paid retargeting flows supporting manual renewal audiences and direct-mail campaigns.
- Collaborate with design, development, organic search, affiliate, renewal sales, and program management teams on landing pages, targeting, localization, and campaign timelines.
- Support ANZ and broader APAC markets alongside the primary Japan and Taiwan responsibilities.
Requirements
- 3+ years of hands-on performance marketing experience with exposure to Japan and/or Taiwan digital markets.
- Experience managing paid search and/or paid social campaigns; familiarity with Yahoo! Japan Ads, Google Japan, or LINE Ads Platform is valuable.
- Professional English proficiency is required for daily communication, reporting, and collaboration with teams in Sydney, Tokyo, and Manila.
- Solid understanding of SEO, paid and organic channel interaction, and eCommerce or subscription-based products.
- Ability to create reports, identify trends, and present findings clearly.
- Experience with affiliate networks, conversion tracking, tag management, localization, or remote creative and development teams is beneficial.
Nice to have
- Japanese language skills for platform management, ad copy review, and coordination with the Tokyo business team.
- Traditional Chinese or Mandarin language skills for Taiwan campaign management and localization.
- Experience with physical-to-digital conversion flows and software, SaaS, or consumer subscription products.
Culture & Benefits
- Work on cybersecurity campaigns supporting Japan, Taiwan, ANZ, and broader APAC markets.
- Collaborate with teams in Manila, Tokyo, and Sydney.
- Contribute to a mission focused on making digital information exchange safer.
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