Associate Director, Newsletters

Location: Hybrid in-office three days per week in New York City, with remote work allowed up to two days per week.

Salary: $80,000–$115,000 annually in New York.

Company

hirify.global operates media brands and centralized growth and audience relationship programs, including newsletters, browser notifications, and lifecycle marketing for millions of subscribers.

What you will do

• Own the strategy, execution, and optimization of newsletter and browser notification programs for Entertainment & Beauty brands including PEOPLE, InStyle, and Entertainment Weekly.
• Develop audience engagement, retention, segmentation, and subscriber value strategies.
• Monitor program health, campaign performance, subscriber behavior, conversion, and retention metrics.
• Design and execute A/B tests covering subject lines, content, send timing, promotional placements, and engagement.
• Partner with editorial, content marketing, design, product, analytics, marketing, operations, and brand teams.
• Establish KPIs, report performance to leadership, and provide newsletter strategy expertise across the organization.

Requirements

• Bachelor’s degree or equivalent experience.
• 6–8 years of experience in email marketing, newsletter strategy, audience development, CRM, lifecycle marketing, or digital publishing.
• Experience developing and optimizing newsletter programs using data-driven insights and audience segmentation.
• Strong analytical, project management, organizational, written, and verbal communication skills.
• Experience with cross-functional initiatives, A/B testing, email service providers, browser notification platforms, and analytics tools.
• Knowledge of email marketing best practices, deliverability, privacy, and compliance regulations.

Culture & Benefits

• Full-time employment with hybrid office expectations in New York City.
• Unlimited paid time off and 10–12 paid holidays annually.
• Medical, dental, vision, prescription drug, health savings, and flexible spending benefits.
• 401(k) savings plan with company match, life and disability insurance, and commuter benefits.
• Paid parental leave, family care benefits, adoption or surrogate assistance, tuition reimbursement, and donation matching.
• Approximately 5% travel required.