Head of Product Marketing - Merchant (Fintech)

Location: Milan, Italy; hybrid work with three days per week in-office on Tuesday, Thursday, and one additional day of choice, with the option to request extra remote time.

Salary: €70,000–€95,000 gross per annum.

Company

hirify.global is a fintech company building a financial platform that enables millions of users to pay, save, and invest.

What you will do

• Own the product marketing strategy and go-to-market vision for the Merchant business.
• Lead launches for new merchant products and features, including positioning, messaging, sales enablement, channel strategy, and post-launch measurement.
• Build, hire, coach, and lead a small team of product marketing specialists while remaining hands-on in execution.
• Develop differentiated value propositions for micro, SMB, and enterprise merchant segments.
• Partner with Product, Sales, Business Development, CRM, and Creative teams to align merchant-facing strategies with market needs.
• Define merchant narratives, KPIs, and data-informed priorities, and represent Merchant Marketing at leadership level.

Requirements

• 10+ years of marketing experience, including leadership of product marketing or B2B marketing teams.
• Hands-on experience marketing to businesses or merchants, ideally in payments, fintech, or a two-sided marketplace.
• Experience building team processes and operating hands-on in a fast-paced technology environment.
• Strong commercial, analytical, strategic decision-making, communication, and cross-functional influencing skills.
• Fluent Italian and English required.

Culture & Benefits

• High-growth environment focused on ownership, execution, strategic foresight, integrity, and continuous improvement.
• Competitive Stock Option Plan and meal vouchers.
• Private insurance for employees and families, psychological support, and mental health workshops.
• Professional development programs, internal mobility, and language courses.
• Unlimited PTO, flexible working hours, enhanced parental leave, and additional leave for child sickness.
• Relocation support is available for employees moving between countries.