Paid Media Manager (Retail Media)

Location: Cape Town, South Africa

Company

hirify.global is a South African online retailer building a leading e-commerce business in Africa.

What you will do

• Lead end-to-end execution, optimization, and daily management of paid media campaigns across Google Search and Shopping, Meta, TikTok, DV360, and other display and video channels.
• Develop advanced bidding strategies aligned with customer lifetime value and ROAS targets.
• Build audience segmentation strategies to scale high-CLV customer cohorts and acquire new customers at a profitable CAC.
• Plan and run creative, copy, landing page, A/B, geo-lift, and conversion-lift tests to measure incrementality.
• Analyze performance by new-to-brand and returning customers, profitability, and CLV cohorts, turning findings into budget allocation recommendations.
• Provide technical leadership and mentorship to the Retail Media team.

Requirements

• Degree in Marketing, Statistics, Mathematics, or Computer Science.
• 5–7+ years of hands-on paid advertising experience.
• Experience in a large-scale, fast-paced e-commerce environment.
• Google Ads and Google Analytics certifications.
• Account management experience.
• Expert hands-on proficiency with Google Ads and Meta Ads, plus strong proficiency with SA360 and DV360.

Nice to have

• Experience with mobile app marketing, including acquisition and retention.

Culture & Benefits

• Market-related total remuneration package with flexibility based on individual needs.
• Dynamic, entrepreneurial, customer-centric work environment.
• Ownership, teamwork, direct feedback, and openness to new ideas.
• Equal opportunity employment, with encouragement for applications from previously disadvantaged groups and people with disabilities.