7 часов назад
User Acquisition Manager (Insurtech)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
User Acquisition Manager (Insurtech): Owning and scaling paid social acquisition across Meta, TikTok, and emerging channels with an accent on media strategy, experimentation, creative development, and funnel optimization. Focus on managing multi-million-dollar budgets, improving attribution and incrementality measurement, and translating customer behavior data into stronger creative and growth opportunities.
Location: Kfar Saba, Israel (hybrid)
Company
provides technology-led small business insurance, serving hundreds of thousands of customers across the United States.
What you will do
- Own paid social performance across Meta, TikTok, and emerging channels while optimizing multi-million-dollar budgets.
- Develop acquisition strategies covering targeting, bidding, creative, landing pages, audiences, and customer experience.
- Analyze the full funnel and translate performance data into recommendations, priorities, and experiments.
- Build expertise in customer behavior, attribution, incrementality, and acquisition economics.
- Partner with Creative, Analytics, Product Marketing, and Web teams and present data-driven recommendations to leadership.
- Use AI and emerging tools to improve workflows and accelerate continuous experimentation.
Requirements
- 5+ years of experience managing paid social acquisition at scale.
- Deep expertise in Meta Ads Manager and TikTok Ads.
- Experience with structured experimentation, landing page optimization, creative strategy, and performance-driven growth.
- Strong understanding of acquisition funnels, conversion optimization, attribution, incrementality, and performance measurement.
- Excellent presentation and data-driven storytelling skills, with the ability to influence cross-functional stakeholders and leadership.
- Experience collaborating with analytics, creative, and web teams.
Nice to have
- Fintech, insurtech, or small business experience.
- Interest in customer behavior, AI, emerging marketing technologies, and rapid experimentation.
Culture & Benefits
- High-ownership, outcome-oriented environment focused on measurable business impact.
- Cross-functional collaboration and clear, data-driven communication.
- Culture of curiosity, continuous learning, and challenging assumptions.
- Supportive and inclusive workplace with equal employment opportunities.
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