15 часов назад
Integrated Digital Campaign Lead (iGaming)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Integrated Digital Campaign Lead (iGaming): Planning and delivering integrated digital marketing campaigns for an entertainment business with an accent on cross-functional orchestration, channel integration, and customer-focused activation. Focus on managing complex campaign roadmaps, aligning stakeholder deliverables, optimizing performance against KPIs, and building scalable campaign governance.
Location: Tbilisi, Georgia; hybrid work
Company
operates through the entertainment portal adjarabet.com as part of the international Flutter Central & Eastern Europe group.
What you will do
- Lead integrated digital campaign strategies, activation plans, briefs, objectives, audience definitions, customer journeys, and success metrics.
- Own campaign delivery from briefing through launch and post-campaign review, managing roadmaps, timelines, calendars, dependencies, risks, and milestones.
- Coordinate Performance Marketing, Social Media, Content, Creative, Product, Commercial, and Partnership teams.
- Define channel roles and activation strategies while ensuring consistent messaging, creative execution, and customer experience across digital touchpoints.
- Monitor campaign performance against KPIs, coordinate evaluations, and turn insights into optimization recommendations.
- Establish campaign frameworks, planning standards, governance practices, and scalable marketing workflows.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in integrated marketing, campaign management, digital marketing, or marketing project management.
- Experience managing complex, multi-channel marketing campaigns and coordinating cross-functional teams.
- Strong understanding of digital marketing ecosystems, customer journeys, channel activation, and campaign performance analysis.
- Excellent project planning, organizational, communication, presentation, and stakeholder management skills.
- Analytical, strategic, customer-centric, collaborative, and results-oriented approach.
Culture & Benefits
- Sustainable work environment with experienced professionals.
- Career growth and self-development opportunities.
- Hybrid work arrangement.
- Generous annual leave, paid sick leave, and individual health insurance.
- Paid maternity and paternity leave, life event rewards, and performance bonuses.
- Referral bonus program.
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