Lead, Business Analysis (Fintech)

Location: London, United Kingdom

Company

hirify.global is an African financial platform providing payments, banking, credit, cross-border, and business management tools for businesses and individuals.

What you will do

• Build and lead a high-performing analytics team while developing the data and analytics roadmap.
• Own forecasting, business analysis, model development, and productionisation of analytical solutions.
• Generate actionable insights for product, operations, marketing, and engineering teams.
• Define growth plans and optimize the full funnel from acquisition and conversion through activation, retention, expansion, and monetisation.
• Design and execute A/B testing programs across online and offline channels to improve conversion, adoption, lifetime value, and churn.
• Partner with growth, product, and engineering managers to structure complex initiatives and improve data-driven product development.

Requirements

• 5+ years of experience in analytics and analytics management.
• 2+ years of experience managing teams and driving strategic initiatives.
• Experience in a consumer, FMCG, CPG, or fintech environment and a track record of scaling product businesses.
• Strong analytical skills with experience in growth experiments, A/B testing, funnel optimization, forecasting, and user behavior analysis.
• Deep SQL knowledge and proficiency with product analytics tools such as Mixpanel, Grafana, Tableau, or Looker.
• Ability to build, mentor, and scale analytics and product teams with strong commercial and stakeholder communication skills.

Nice to have

• Advanced degree in Business or STEM.
• Experience in growth analytics, product analytics, or credit risk analytics.
• Experience with mass marketing and product-led growth models.
• Experience managing P&L or budget responsibility.

Culture & Benefits

• People-focused culture with emphasis on well-being, respect, and inclusive participation.
• Learning and development environment with knowledge sharing, training, and internal technical talks.
• Salary, pension, health insurance, annual bonus, and additional benefits.

Hiring process

• 30-minute online SQL take-home task.
• Two live business case interviews lasting approximately 1–1.5 hours each.
• 30–60-minute executive interview focused on culture fit.