Senior Paid Social Executive (Paid Social)

Location: London, United Kingdom (Hybrid)

Company

hirify.global is WPP's AI-driven media operating unit, combining media, data, partnerships, and the WPP Open marketing platform to deliver personalised advertising at scale.

What you will do

• Own end-to-end activation of paid social campaigns across Meta, TikTok, Snapchat, Pinterest, LinkedIn, and X.
• Manage campaign build, trafficking, QA, optimisation, budget pacing, and delivery against platform and internal best practices.
• Analyse performance data, identify trends, and implement recommendations for optimisation, testing, and strategic improvement.
• Produce weekly and monthly performance reports and provide clear updates to internal stakeholders and clients.
• Support client communication, campaign planning, briefing, and platform-led feasibility guidance.
• Mentor Account Executives and collaborate with planning, creative, and analytics teams.

Requirements

• Strong experience activating and optimising paid social campaigns in an agency or performance marketing environment.
• Hands-on expertise with major paid social platforms, particularly Meta and TikTok.
• Solid understanding of performance metrics, optimisation levers, and testing approaches.
• Excellent attention to detail, organisation, and time management skills.
• Confident communication skills and the ability to explain performance clearly and concisely.

Nice to have

• Experience supporting or mentoring junior team members.
• Meta, TikTok, or similar platform certifications.
• Experience working across multiple clients or complex accounts.

Culture & Benefits

• Hybrid work arrangement in London.
• Collaboration across planning, creative, analytics, and paid social teams.
• Opportunities to contribute to knowledge sharing, documentation, and continuous improvement.
• Work with media, data, partnerships, and AI-driven marketing technology.