Sr. Manager, Brand Strategy (Advertising)

Location: Wayne, Pennsylvania; the role can also be performed in Illinois or New York City.

Salary: $111,273.10–$200,291.57 annual base pay, depending on job-related factors.

Company

hirify.global Advertising helps brands reach audiences across traditional and digital video through media sales and advertising technology.

What you will do

• Create and execute brand strategy, positioning, and growth initiatives across customer touchpoints.
• Define annual brand priorities and marketing themes aligned with business objectives, sales priorities, customer needs, and market opportunities.
• Lead insight-driven integrated campaigns across multiple channels and guide creative development.
• Coordinate sales marketing, creative, marketing science, communications, social, events, sales, and external partners.
• Develop customer success stories, case studies, proof points, thought leadership, and other brand assets.
• Establish performance metrics, evaluate campaign impact, optimize strategy, and mentor team members.

Requirements

• 7–10 years of experience in brand marketing, brand strategy, or integrated marketing.
• Experience with brand positioning, messaging frameworks, and integrated campaigns across multiple channels.
• Strong creative judgment and experience developing campaigns, video assets, customer stories, and thought leadership.
• Ability to align stakeholders across marketing, sales, product, communications, events, demand generation, digital, social, lifecycle, and external partner teams.
• Strong strategic thinking, storytelling, communication, presentation, and prioritization skills.
• Bachelor’s degree preferred; equivalent coursework and experience may be considered.

Nice to have

• Experience in media, advertising, ad technology, or B2B marketing.
• Experience with brand measurement, research, and marketing analytics.

Culture & Benefits

• Collaborative environment focused on innovation, accountability, and continuous improvement.
• Eligible employees receive hirify.global benefits and personalized support resources.
• Most non-sales positions are eligible for a bonus.
• Equal opportunity workplace.