(Senior) Marketing Manager, The Festival of Connoisseurs (TFOC)

Location: Hong Kong

Company

hirify.global creates global industry platforms through large-scale events, online marketplaces, data, and digital content.

What you will do

• Develop and execute the annual marketing strategy for The Festival of Connoisseurs, aligning campaigns with business objectives and revenue targets.
• Position the festival as a premier luxury lifestyle platform through brand narratives, PR, media relations, press materials, and thought leadership content.
• Build B2B and B2C demand-generation campaigns for premium exhibitors, sponsors, high-net-worth visitors, VIP audiences, collectors, and trade buyers.
• Plan pre-event, on-site, and post-event activations across Hong Kong, including immersive experiences, VIP programmes, exclusive previews, and invitation-only events.
• Oversee website, social media, email, paid media, premium content, influencer partnerships, marketing automation, CRM, and data-driven campaigns.
• Coordinate with HKTB, luxury brands, cultural institutions, agencies, venue partners, sales, operations, events, and global luxury event teams.

Requirements

• More than 15 years of marketing experience, with a strong focus on luxury brands in areas such as fashion, jewellery, automotive, hospitality, and lifestyle.
• Significant experience marketing premium or luxury events, exhibitions, or festivals and creating immersive brand experiences.
• Experience with luxury brands, destination marketing, citywide events, Salesforce, and marketing automation platforms.
• Demonstrated success launching new brands or events, managing B2B and B2C campaigns, and delivering measurable return on investment.
• Strong experience in public relations, media partnerships, trade marketing, digital content, social media, influencer partnerships, stakeholder management, and budget management.
• Fluent English is essential. Mandarin is highly preferred and Cantonese is advantageous.

Nice to have

• Mandarin language skills and Cantonese language skills.
• Passion for luxury, art, and craftsmanship.

Culture & Benefits

• Supportive, inclusive, and enjoyable working environment.
• Inclusive experiences where diverse perspectives and backgrounds are welcomed.
• Equal-opportunity employment based on relevant qualifications and merit.
• Opportunity to build a flagship luxury lifestyle festival from the ground up.