Global Influencer Strategist (TCG)

Company

Riot Games develops games and player experiences, including Riftbound, a physical trading card game based on League of Legends.

What you will do

• Develop and own the global influencer strategy for Riftbound across product, publishing, organized play, live events, and community engagement.
• Build creator programs and partnerships across gaming, tabletop, TCG, collecting, lifestyle, and entertainment communities.
• Collaborate with Brand, Community, Social, PR, Creative, Organized Play, Events, Commercial, and Product teams.
• Create creator briefs, engagement models, toolkits, and guidance for regional teams.
• Manage creators, agencies, contracting, onboarding, campaign execution, and issue resolution.
• Set campaign goals and performance metrics, analyze results, monitor trends, and recommend improvements.

Requirements

• 6–8 years of experience in influencer marketing, creator partnerships, talent management, or a related field.
• Experience independently developing and executing influencer strategies from planning through measurement.
• Direct experience working with creators, streamers, talent representatives, and agencies.
• Strong understanding of creator needs, content development, creator lifecycle, and major social, video, and livestreaming platforms.
• Experience leading cross-functional campaigns and developing performance reporting and strategic recommendations.
• Strong project-management, communication, stakeholder-management, and independent decision-making skills; willingness to travel domestically and internationally as required.

Nice to have

• Familiarity with Riftbound, trading card games, tabletop games, collectibles, hobby products, or organized play.
• Knowledge of TCG, tabletop, esports, and Riot creators across North America and international markets.
• Experience launching a new game, product, or entertainment brand and localizing global programs for regional audiences.
• Experience with physical products, product seeding, creator education, co-streaming, live events, tournaments, and creator broadcast programs.
• Experience managing agencies, vendors, budgets, and contracting workflows.

Culture & Benefits

• Player-first culture focused on creating better player experiences.
• Collaborative environment with autonomy to contribute individual perspectives.
• Open paid time off policy and flexible work schedules.
• Medical, dental, and life insurance.
• Parental leave and a 401k with company match.