Retail Media Marketing Manager

Location: New York, New York, United States. In-office attendance is required 4–5 days per week.

Salary: $120,000–$140,000 USD annually, plus equity. The range is based on NYC market data and may vary outside the NYC area.

Company

The Farmer’s Dog is a direct-to-consumer pet food company providing personalized, freshly made dog food through a subscription service and expanding into omnichannel pet care.

What you will do

• Plan, execute, and measure retail media campaigns across digital retail media networks.
• Set up campaigns, develop keyword and placement strategies, pace budgets, and optimize daily performance.
• Own recurring reporting and translate platform data into recommendations for retail and marketing leadership.
• Build foundational processes, tracking, and measurement frameworks for retail media marketing.
• Coordinate with Brand, Creative, Data, and Sales to align retail media and in-store activity with broader marketing strategy.
• Manage agency and vendor relationships and monitor retail media trends, ad formats, tools, and competitor activity.

Requirements

• 5+ years of experience in retail media, shopper marketing, or performance marketing.
• Working knowledge of retail media platforms, specifically Walmart.
• Ability to analyze ROAS, sales lift, share, and conversion data and turn it into actionable recommendations.
• Experience managing agency or vendor relationships and multiple concurrent projects.
• Strong analytical and Excel skills with effective cross-functional communication.
• Ability to work in an ambiguous, fast-paced environment, build processes, prioritize effectively, and communicate complex information clearly.

Culture & Benefits

• In-office culture focused on collaboration and shared-space engagement.
• Dog-friendly SoHo office.
• Market-competitive compensation, equity, comprehensive healthcare, dental, and vision coverage.
• Company-supported mental health benefits and a competitive 401(k) plan with company match.
• 12 weeks of paid parental leave, flexible PTO, and discounted fresh food for dogs.
• Belonging initiatives including employee surveys, manager training, and team development programs.