Activation Operations Analyst (Programmatic Advertising)

Location: New York, United States

Salary: $71,910.72–$107,866.08 per year

Company

FreeWheel, a hirify.global company, provides advertising technology and programmatic platforms for publishers, advertisers, and media buyers across video content and multiple screens.

What you will do

• Monitor live Deal ID performance across DSPs, SSPs, and internal ad-serving platforms.
• Track impressions, win rates, bid rates, spend, fill rate, revenue, and delivery against targeting and pricing parameters.
• Investigate bid, targeting, pricing, inventory, supply-path, seat-configuration, and auction-related issues.
• Recommend optimizations to deal priority, floor pricing, inventory packages, and targeting parameters.
• Build reporting dashboards and provide insights on delivery trends, buyer behavior, bid activity, and auction dynamics.
• Use AI-assisted tools to improve deal analysis, reporting, documentation, troubleshooting, and operational workflows.

Requirements

• 2–5 years of experience in programmatic advertising operations, digital advertising analytics, or technical ad operations.
• Strong understanding of Deal IDs, PMP deals, programmatic guaranteed, open auctions, DSPs, SSPs, ad servers, auction mechanics, identity, addressability, and cross-platform video supply.
• Familiarity with DSPs such as The Trade Desk and Google DV360 and SSPs such as Magnite and PubMatic.
• Strong analytical, troubleshooting, communication, organizational, and problem-solving skills.
• Experience working with large data sets, analytics or BI dashboards, live deals, and cross-functional sales, buyer, product, and engineering teams.
• Bachelor's degree or equivalent experience, with comfort using AI-assisted tools in daily workflows.

Nice to have

• Experience with CTV supply chains, yield management, marketplace optimization, or programmatic deal operations.
• SQL knowledge and advanced Excel skills, including pivot tables, VLOOKUP, and data visualization.
• Experience with SharePoint, process improvement, product feedback, or roadmap discussions.
• Experience building structured AI workflows or automating reporting and documentation.

Culture & Benefits

• Full-time employment with hirify.global benefits and total rewards.
• Opportunity to collaborate across Sales, Account Management, Product, Engineering, Business Intelligence, DSP, and SSP functions.
• Work focused on customer experience, operational rigor, inclusion, teamwork, and continuous improvement.
• Base pay depends on experience and other job-related factors; eligible roles may receive bonus compensation.